الملخّص
This study aims to examine the role of artificial intelligence in enhancing business management efficiency by studying the impact of adopting this technology on operational processes, decision-making, and cost reduction. The study focuses on the significance of artificial intelligence in improving operational effectiveness and fostering innovation within companies. The descriptive analytical approach was adopted, and data was collected using a questionnaire directed to 34 senior management levels in companies from different sectors across several countries in the Middle East. The results showed that artificial intelligence contributes to improving operational efficiency and the quality of decision-making, which enhances the ability to analyze data intelligently and supports innovation and sustainable growth. However, companies face major challenges when adopting AI tools, most notably employee resistance to change and difficulty of integration with legacy systems. The study recommends developing strategies to integrate technology more effectively, including improving technological infrastructure and training employees to use smart systems effectively, while promoting a culture of innovation to support digital transformation.